:root {
  --navy: #0b1d3a;
  --navy-2: #062b54;
  --forest: #1b5e3f;
  --emerald: #0d8b6f;
  --teal: #1fa6b6;
  --mist: #e6f2f1;
  --off: #f7f8f6;
  --white: #ffffff;
  --ink: #1f2a37;
  --muted: #637081;
  --line: #dce8e6;
  --shadow: 0 24px 60px rgba(11, 29, 58, 0.14);
  --shadow-soft: 0 14px 40px rgba(11, 29, 58, 0.10);
  --radius: 24px;
  --max: 1180px;
  --serif: Georgia, "Times New Roman", serif;
  --sans: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Arial, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--off);
  color: var(--ink);
  font-family: var(--sans);
  line-height: 1.55;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
}
img, svg { max-width: 100%; height: auto; }
a { color: inherit; }
.skip-link {
  position: absolute;
  left: -999px;
  top: 0;
  padding: 0.75rem 1rem;
  background: var(--navy);
  color: var(--white);
  z-index: 1000;
}
.skip-link:focus { left: 1rem; top: 1rem; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  backdrop-filter: blur(18px);
  background: rgba(247, 248, 246, 0.88);
  border-bottom: 1px solid rgba(220, 232, 230, 0.8);
}
.nav-shell {
  width: min(100% - 2rem, var(--max));
  margin: 0 auto;
  min-height: 82px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 0.85rem;
  text-decoration: none;
  min-width: max-content;
}
.brand__mark { width: 54px; height: 54px; display: block; }
.brand__text { display: grid; line-height: 1; }
.brand__name {
  font-family: var(--serif);
  font-weight: 700;
  font-size: clamp(1.75rem, 3vw, 2.35rem);
  letter-spacing: -0.045em;
  color: var(--navy);
}
.brand__tag {
  margin-top: 0.45rem;
  color: var(--teal);
  font-size: 0.82rem;
  letter-spacing: 0.26em;
  font-weight: 800;
}
.site-nav { display: flex; align-items: center; gap: 2rem; }
.site-nav a {
  text-decoration: none;
  color: var(--navy);
  font-weight: 800;
  letter-spacing: 0.07em;
  font-size: 0.78rem;
}
.site-nav a:hover { color: var(--teal); }
.nav-toggle {
  display: none;
  border: 1px solid var(--line);
  background: var(--white);
  color: var(--navy);
  border-radius: 999px;
  padding: 0.65rem 0.9rem;
  font-weight: 800;
}
.button,
button.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.55rem;
  min-height: 48px;
  padding: 0.82rem 1.25rem;
  border-radius: 999px;
  border: 1px solid transparent;
  background: linear-gradient(135deg, var(--teal), var(--emerald));
  color: white;
  font-weight: 800;
  text-decoration: none;
  box-shadow: 0 14px 30px rgba(31, 166, 182, 0.22);
  transition: transform .2s ease, box-shadow .2s ease, background .2s ease;
}
.button:hover { transform: translateY(-1px); box-shadow: 0 18px 38px rgba(31, 166, 182, 0.28); }
.button--secondary {
  background: rgba(255,255,255,.84);
  color: var(--navy);
  border-color: rgba(31, 166, 182, .45);
  box-shadow: none;
}
.button--dark { background: var(--navy); }
.button--small { min-height: 42px; padding: .65rem 1rem; font-size: .92rem; }

.hero {
  position: relative;
  isolation: isolate;
  min-height: 740px;
  display: flex;
  align-items: stretch;
  background-image:
    linear-gradient(90deg, rgba(247,248,246,0.99) 0%, rgba(247,248,246,0.94) 34%, rgba(247,248,246,0.58) 48%, rgba(247,248,246,0.06) 69%, rgba(247,248,246,0) 100%),
    image-set(url('/conservation/assets/img/roanoke-city-mill-mountain-dusk.webp') type('image/webp'), url('/conservation/assets/img/roanoke-city-mill-mountain-dusk.jpg') type('image/jpeg'));
  background-size: cover;
  background-position: center right;
}
.hero::after {
  content: "";
  position: absolute;
  inset: auto 0 0 0;
  height: 42%;
  background: linear-gradient(0deg, rgba(11,29,58,0.34), rgba(11,29,58,0));
  pointer-events: none;
  z-index: -1;
}
.hero__inner {
  width: min(100% - 2rem, var(--max));
  margin: 0 auto;
  padding: 7rem 0 5rem;
  display: grid;
  grid-template-columns: minmax(0, 620px) 1fr;
  align-items: center;
}
.kicker {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  color: var(--emerald);
  font-weight: 900;
  letter-spacing: .14em;
  font-size: .78rem;
  text-transform: uppercase;
}
.kicker::before { content: ""; width: 34px; height: 2px; background: var(--teal); }
h1,
h2,
h3 { line-height: 1.02; margin: 0; color: var(--navy); }
h1 {
  margin-top: 1.35rem;
  font-family: var(--serif);
  font-weight: 700;
  font-size: clamp(4rem, 8.2vw, 7.85rem);
  letter-spacing: -0.07em;
  max-width: 650px;
}
h1 span { color: var(--teal); }
.hero__copy {
  margin: 1.7rem 0 0;
  font-size: clamp(1.15rem, 2vw, 1.42rem);
  color: #253244;
  max-width: 610px;
  font-weight: 700;
}
.hero__actions { margin-top: 2rem; display: flex; gap: 1rem; flex-wrap: wrap; }
.hero__proof {
  margin-top: 3rem;
  display: grid;
  gap: 1rem;
  max-width: 540px;
}
.proof-item {
  display: grid;
  grid-template-columns: 58px 1fr;
  align-items: center;
  gap: 1rem;
}
.proof-icon {
  width: 58px;
  height: 58px;
  border-radius: 50%;
  border: 2px solid var(--navy);
  background: rgba(247,248,246,.84);
  display: grid;
  place-items: center;
  color: var(--teal);
}
.proof-title { font-weight: 900; letter-spacing: .08em; color: var(--navy); }
.proof-copy { color: #334155; margin-top: .08rem; }
.photo-credit {
  position: absolute;
  right: 1rem;
  bottom: .75rem;
  color: rgba(255,255,255,.85);
  font-size: .76rem;
  text-decoration: none;
  text-shadow: 0 1px 5px rgba(0,0,0,.5);
}

.section { padding: 6rem 0; }
.container { width: min(100% - 2rem, var(--max)); margin: 0 auto; }
.section-header {
  display: grid;
  grid-template-columns: 1fr minmax(260px, 430px);
  gap: 2rem;
  align-items: end;
  margin-bottom: 2.5rem;
}
.eyebrow {
  color: var(--teal);
  font-weight: 900;
  letter-spacing: .15em;
  text-transform: uppercase;
  font-size: .78rem;
  margin-bottom: .7rem;
}
h2 {
  font-family: var(--serif);
  font-size: clamp(2.6rem, 5vw, 5rem);
  letter-spacing: -0.055em;
}
h3 {
  font-family: var(--serif);
  font-size: clamp(1.55rem, 2.4vw, 2.15rem);
  letter-spacing: -0.035em;
}
.lead {
  margin: 0;
  color: var(--muted);
  font-size: 1.1rem;
}
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.25rem; }
.grid-2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1.4rem; }
.card {
  background: rgba(255,255,255,.84);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.55rem;
  box-shadow: var(--shadow-soft);
}
.card--dark {
  background: linear-gradient(145deg, var(--navy), var(--navy-2));
  color: white;
  border-color: rgba(255,255,255,.08);
}
.card--dark h3, .card--dark .card-title { color: white; }
.card p { color: var(--muted); margin-bottom: 0; }
.card--dark p { color: rgba(255,255,255,.78); }
.card-icon {
  width: 54px;
  height: 54px;
  border-radius: 16px;
  display: grid;
  place-items: center;
  background: var(--mist);
  color: var(--emerald);
  margin-bottom: 1.15rem;
}
.card-icon svg { width: 29px; height: 29px; }
.stat {
  display: grid;
  gap: .35rem;
}
.stat__number { font-family: var(--serif); font-weight: 700; color: var(--navy); font-size: 3rem; letter-spacing: -0.03em; }
.stat__label { color: var(--muted); }

.problem {
  background: linear-gradient(180deg, var(--off), #fff 42%, var(--off));
}
.problem-layout {
  display: grid;
  grid-template-columns: 1fr .85fr;
  gap: 1.5rem;
  align-items: stretch;
}
.quote-card {
  padding: 2.2rem;
  border-radius: 32px;
  background: var(--navy);
  color: white;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: 100%;
  box-shadow: var(--shadow);
}
.quote-card p { font-family: var(--serif); font-size: clamp(2rem, 4vw, 3.4rem); line-height: 1.05; letter-spacing: -.05em; margin: 0; }
.quote-card span { color: var(--mist); margin-top: 1.5rem; }
.issue-list { display: grid; gap: 1rem; }
.issue {
  display: grid;
  grid-template-columns: 42px 1fr;
  gap: 1rem;
  padding: 1.15rem;
  border: 1px solid var(--line);
  border-radius: 20px;
  background: white;
}
.issue strong { color: var(--navy); }
.issue b { color: var(--teal); font-size: 1.1rem; }

.steps {
  counter-reset: step;
  display: grid;
  gap: 1rem;
}
.step {
  counter-increment: step;
  display: grid;
  grid-template-columns: 74px 1fr minmax(180px, 320px);
  gap: 1.2rem;
  align-items: center;
  background: white;
  border: 1px solid var(--line);
  border-radius: 24px;
  padding: 1.2rem;
  box-shadow: var(--shadow-soft);
}
.step::before {
  content: counter(step);
  width: 54px;
  height: 54px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  background: linear-gradient(135deg, var(--navy), var(--teal));
  color: white;
  font-weight: 900;
  font-size: 1.15rem;
}
.step p { margin: .35rem 0 0; color: var(--muted); }
.mini-chart {
  min-height: 76px;
  border-radius: 18px;
  background: linear-gradient(180deg, rgba(230,242,241,.76), rgba(255,255,255,.94));
  border: 1px solid var(--line);
  display: grid;
  place-items: center;
  color: var(--teal);
  overflow: hidden;
}
.dashboard-section { background: white; }
.dashboard-card {
  border-radius: 34px;
  border: 1px solid var(--line);
  background: #fff;
  box-shadow: var(--shadow);
  overflow: hidden;
}
.dashboard-card img { display: block; width: 100%; }
.dashboard-note {
  margin-top: 1rem;
  color: var(--muted);
  font-style: italic;
  text-align: center;
}
.timeline { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1rem; }
.phase { position: relative; overflow: hidden; }
.phase::before {
  content: "";
  position: absolute;
  inset: 0 auto 0 0;
  width: 5px;
  background: linear-gradient(var(--teal), var(--emerald));
}
.phase .days { color: var(--teal); font-weight: 900; letter-spacing: .12em; font-size: .78rem; text-transform: uppercase; }
.phase h3 { margin-top: .7rem; }
.asset-preview {
  display: grid;
  grid-template-columns: .9fr 1.1fr;
  gap: 1.5rem;
  align-items: center;
}
.poster-frame {
  border-radius: 34px;
  overflow: hidden;
  box-shadow: var(--shadow);
  border: 1px solid var(--line);
  background: white;
}
.poster-frame img { display: block; width: 100%; }
.asset-list { display: grid; gap: .85rem; }
.asset-link {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  align-items: center;
  padding: 1rem 1.1rem;
  border: 1px solid var(--line);
  border-radius: 18px;
  background: white;
  text-decoration: none;
  font-weight: 800;
  color: var(--navy);
}
.asset-link span { color: var(--teal); }
.cta {
  background: radial-gradient(circle at top right, rgba(31,166,182,.22), transparent 28%), linear-gradient(135deg, var(--navy), #071528);
  color: white;
  border-radius: 42px;
  padding: clamp(2rem, 6vw, 4rem);
  display: grid;
  grid-template-columns: 1.1fr .9fr;
  gap: 2rem;
  align-items: center;
  box-shadow: var(--shadow);
}
.cta h2 { color: white; }
.cta p { color: rgba(255,255,255,.76); max-width: 680px; }
.form-card {
  background: rgba(255,255,255,.10);
  border: 1px solid rgba(255,255,255,.18);
  border-radius: 26px;
  padding: 1.25rem;
}
.form-row { display: grid; gap: .75rem; }
.form-row input, .form-row textarea {
  width: 100%;
  border: 1px solid rgba(255,255,255,.18);
  background: rgba(255,255,255,.92);
  color: var(--navy);
  border-radius: 16px;
  padding: .9rem 1rem;
  font: inherit;
}
.form-row textarea { min-height: 102px; resize: vertical; }
.form-status { min-height: 1.4rem; color: var(--mist); font-size: .9rem; }
.footer {
  padding: 3rem 0;
  background: var(--navy);
  color: rgba(255,255,255,.78);
}
.footer-grid {
  width: min(100% - 2rem, var(--max));
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2rem;
  align-items: start;
}
.footer .brand__name { color: white; }
.footer .brand__tag { color: var(--mist); }
.footer small { display: block; color: rgba(255,255,255,.65); margin-top: 1rem; }
.footer a { color: var(--mist); }

.reveal { opacity: 0; transform: translateY(20px); transition: opacity .75s ease, transform .75s ease; }
.reveal.is-visible { opacity: 1; transform: none; }

@media (max-width: 980px) {
  .site-nav {
    position: absolute;
    top: 82px;
    left: 1rem;
    right: 1rem;
    display: none;
    flex-direction: column;
    align-items: stretch;
    gap: .25rem;
    padding: 1rem;
    background: rgba(255,255,255,.96);
    border: 1px solid var(--line);
    border-radius: 22px;
    box-shadow: var(--shadow-soft);
  }
  .site-nav.is-open { display: flex; }
  .nav-toggle { display: inline-flex; }
  .hero { min-height: auto; background-position: center; }
  .hero__inner { grid-template-columns: 1fr; padding-top: 4.2rem; }
  .section-header, .problem-layout, .asset-preview, .cta, .footer-grid { grid-template-columns: 1fr; }
  .grid-3, .grid-2, .timeline { grid-template-columns: 1fr 1fr; }
  .step { grid-template-columns: 60px 1fr; }
  .step .mini-chart { grid-column: 2; }
}
@media (max-width: 640px) {
  .hero { display: block; }
  .nav-shell { min-height: 76px; gap: .55rem; }
  .site-nav { top: 76px; }
  .brand { min-width: 0; gap: .6rem; }
  .brand__text { min-width: 0; }
  .brand__mark { width: 46px; height: 46px; }
  .brand__name { font-size: 1.46rem; }
  .brand__tag { font-size: .65rem; letter-spacing: .11em; }
  .nav-toggle { padding: .58rem .72rem; flex: 0 0 auto; }
  h1 {
    font-size: clamp(2.85rem, 14vw, 3.8rem);
    letter-spacing: -0.045em;
  }
  .hero__inner { padding: 3.6rem 0 4rem; }
  .hero__actions { flex-direction: column; align-items: stretch; }
  .grid-3, .grid-2, .timeline { grid-template-columns: 1fr; }
  .section { padding: 4.5rem 0; }
  .step { grid-template-columns: 1fr; }
  .step::before { margin-bottom: .2rem; }
  .step .mini-chart { grid-column: auto; }
  .photo-credit { position: static; display: block; background: var(--navy); padding: .6rem 1rem; }
}


/* Added campaign intelligence sections */
.context-section {
  background:
    radial-gradient(circle at 12% 12%, rgba(31,166,182,.12), transparent 30%),
    linear-gradient(180deg, #fff, var(--off));
}
.context-grid {
  display: grid;
  grid-template-columns: 1.15fr .72fr .72fr;
  gap: 1.25rem;
  align-items: stretch;
}
.label {
  display: inline-flex;
  color: var(--mist);
  letter-spacing: .14em;
  text-transform: uppercase;
  font-size: .78rem;
  font-weight: 900;
  margin-bottom: 1rem;
}
.context-stat {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: rgba(255,255,255,.88);
  box-shadow: var(--shadow-soft);
  padding: 1.55rem;
  display: grid;
  align-content: start;
  gap: .55rem;
}
.context-stat span {
  color: var(--teal);
  font-weight: 900;
  letter-spacing: .12em;
  text-transform: uppercase;
  font-size: .76rem;
}
.context-stat strong {
  font-family: var(--serif);
  color: var(--navy);
  font-size: clamp(2.2rem, 4vw, 3.7rem);
  line-height: .96;
  letter-spacing: -.06em;
}
.context-stat em { color: var(--muted); font-style: normal; }
.taxonomy-section { background: var(--off); }
.split-heading {
  display: grid;
  grid-template-columns: minmax(240px, .7fr) 1fr;
  gap: 1.5rem;
  align-items: end;
  margin: 2.25rem 0 1rem;
}
.split-heading--spaced { margin-top: 3.25rem; }
.split-heading p { color: var(--muted); margin: 0; }
.taxonomy-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1rem;
}
.definition-card,
.demand-card {
  background: white;
  border: 1px solid var(--line);
  border-radius: 22px;
  padding: 1.25rem;
  box-shadow: var(--shadow-soft);
}
.method-tag {
  display: inline-flex;
  min-height: 34px;
  align-items: center;
  padding: .45rem .7rem;
  border-radius: 999px;
  background: var(--mist);
  color: var(--navy);
  font-weight: 900;
  letter-spacing: .04em;
  font-size: .78rem;
  margin-bottom: 1rem;
}
.definition-card p,
.demand-card p { color: var(--muted); margin: 0; }
.category-cards .card-icon {
  font-weight: 900;
  font-size: 1.35rem;
  font-family: var(--serif);
}
.term-panel {
  margin-top: 1.5rem;
  border-radius: 28px;
  padding: 1.6rem;
  background: linear-gradient(135deg, rgba(230,242,241,.84), #fff);
  border: 1px solid var(--line);
  box-shadow: var(--shadow-soft);
}
.term-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: .85rem;
  margin-top: 1rem;
}
.term-grid span {
  background: rgba(255,255,255,.82);
  border: 1px solid rgba(220,232,230,.9);
  border-radius: 18px;
  padding: 1rem;
  color: var(--muted);
}
.term-grid strong { display: block; color: var(--navy); margin-bottom: .25rem; }
.demand-section {
  background:
    linear-gradient(180deg, var(--off), #fff 58%, var(--off));
}
.demand-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1rem;
}
.demand-icon {
  width: 58px;
  height: 58px;
  border-radius: 18px;
  display: grid;
  place-items: center;
  background: linear-gradient(135deg, var(--navy), var(--teal));
  color: #fff;
  font-weight: 900;
  letter-spacing: .06em;
  margin-bottom: 1rem;
}
.demand-card small {
  display: block;
  color: var(--forest);
  margin-top: 1rem;
  font-weight: 700;
  line-height: 1.45;
}
.footer-source-heading { display: block; margin-top: 1.35rem; color: #fff; }
.source-links a { color: var(--mist); text-decoration: underline; text-underline-offset: 3px; }

@media (max-width: 980px) {
  .context-grid,
  .taxonomy-grid,
  .demand-grid { grid-template-columns: 1fr 1fr; }
  .split-heading { grid-template-columns: 1fr; }
}
@media (max-width: 640px) {
  .context-grid,
  .taxonomy-grid,
  .demand-grid,
  .term-grid { grid-template-columns: 1fr; }
}